Founder: Swetali Mahapatra
To make handloom a part of everyday life again—building a scalable, ethical fashion ecosystem where heritage crafts remain economically viable, culturally relevant, and environmentally responsible for future generations.
Incubated at WE Hub, AIC–ISB iVenture, and NSRCEL–IIM Bangalore; WomenLeaders India Fellow (Reliance Foundation & Vital Voices); Featured by Humans of Hyderabad; Part of TiE Women Hyderabad Top 12 Finalists.
Founder
Swetali Mahapatra
Founded
2023
Team Size
5-10
Stage
Early Revenue
"200+ conscious customers with a 30% repeat purchase rate, 50+ weavers and 35+ women artisans directly engaged, 6+ endangered weaves revived across Odisha, Telangana, and select other states."
Contemporary workwear using traditional Indian handlooms, direct artisan partnerships with fair wages and skill-building, revival of endangered weaves through design and storytelling, sustainable, chemical-free materials and low-impact production.