To build the world’s most trusted functional indulgence brand, where science meets pleasure - empowering millions to adopt everyday wellness through enjoyable, affordable, and clinically aligned nutrition from India to the world.
National design and packaging awards: MADDYS Grand Prix (2025), Pepper Awards (2024, 2025), Big Bang Awards (2025). Start-up Leader of the Year 2025 at Buzzing for Bharat.
Founder
Ravikanth Palapati
Founded
2023
Team Size
2
Stage
Early Revenue
"150+ retail outlets, INR 25 lakh+ in confirmed purchase orders, 20,000+ units sold, 60%+ average gross margin."
Stigma-free format Chocolate vs tablets capsules. High compliance Tasty, daily-habit friendly. Science-backed Lab-tested, doctor-endorsed formulations. Mass-accessible pricing INR 69 – INR 149. Omni-channel reach Retail, Q-commerce, pharma, gyms.